By applying the strategy "Standing on the shoulders of giants", along with the application of information technology, Vietnam's pharmaceutical industry has been gaining a solid market share.
Mr. Doan Van Ngoc - Apzon Solution Director presented the role of resource planning system for pharmaceutical companies.
The bravery in choosing
According to Business Monitor International (BMI), Vietnam's pharmaceutical industry has been growing at double digits, despite the recession. Since 2015, the market size of Vietnam's pharmaceutical industry has exceeded 4 billion USD. IMS Health predicts that drug consumption in Vietnam will increase to about US $ 10 billion by 2020. Vietnam's pharmaceutical industry has great opportunities because the domestic pharmaceutical market is the strongest growth market in Asia. .
However, it is necessary to recognize the fact that the ability to invest in R&D (research and development) in Vietnam's pharmaceutical industry is not high. The number of domestic pharmaceutical patents registered is less than 1% of the total number of circulated pharmaceuticals. In return, thanks to the exploitation of expired proprietary patents (generic drugs), pharmaceutical enterprises are still able to select separately the generic drug product lines that have been successfully researched at reasonable costs. more reasonable to meet market demand.
The problem for pharmaceutical businesses is to choose the right products, focus on production with the lowest cost and manage distribution activities effectively. "Standing on the shoulders of giants" in the pharmaceutical industry is like that.
Effective from "digitizing"
When choosing the right product, the ability to manage will determine the success of the pharmaceutical business. Speaking at the seminar "Pharmaceutical and the digital revolution" in comprehensive business management "on 22/9/2017 at Saigon Exhibition and Convention Center (SECC), Mr. Doan Van Ngoc - Director "The pharmaceutical industry is facing a great opportunity to innovate in information technology, exploit integrated information platforms such as SAP Business One (SAP B1) to fully digitize," said Apzon. production and business activities with more pleasant investment costs, faster deployment time and reduced operating costs. "
Specific challenges that pharmaceutical enterprises often encounter such as managing product expiry dates, tracing goods in the supply chain, updating prices for different sales channels, forecasting demand ... will be addressed. integrated system, reasonable settlement when the production process is constantly updated in the enterprise ERP overall planning system.
Also at the seminar, Ms. Dinh Thi Minh Huan - DMSpro Sales Director, who has been struggling with distribution problems of customers such as Nhat Nhat Pharmaceutical, Bidiphar, etc. shared the common difficulties in pharmaceutical companies: it is difficult to support the sales team, it is difficult to grasp the market coverage, not keep up with the display in OTC channel, how to maintain the price policy between pharmacy channels (OTC) and disease channels Institute (ETC) ...
Ms. Dinh Thi Minh Huan - DMSpro Sales Director shared the trend of technologyization of sales distribution management in the pharmaceutical industry.
With a team of experts with more than 15 years of experience in deploying distribution management solutions for many industries in Vietnam and Southeast Asia, DMSpro has made innovative steps in designing solutions for the pharmaceutical industry: Identify obtained by customers / pharmacies in the market via coordinates, photos, historical data; Customer transaction data is easily stored and retrieved, saving time for the pharmacist and letting the new pharmacist quickly capture the job; evaluate online display programs so that marketing management personnel can closely monitor market movements ...
Through DMSpro's DMS system, each point of sale can "talk" online with the managers of the pharmaceutical company, know the buying - selling - inventory, display situation at each door. pharmacies, the service situation of pharmacists, etc., from which to improve business tactics in time.
Seminar on seminar "Pharmaceutical and digital revolution in comprehensive business management" helped attendees answer questions about practical application of ERP & DMS on SAP B1 platform
DMSpro or Apzon both choose to "stand on the shoulders of giants" when harnessing the power of integrated platforms like SAP B1, combined with in-depth understanding of business operations to build appropriate management solutions. suitable for businesses in Vietnam and Asia. The same is true for pharmaceutical companies, the opportunity to ride on the 4.0 technology wave depends only on the level of determination.
